Question 3

What type of media institution might distribute your media product and why?

• A distributor launches and sustains films in the marketplace
• Independent distributors handle films which are not financed by Hollywood
• As our film would be independently distributed it would not be market until it premieres at a film festival
• A Film Sales Agent finds an appropriate distributor
• As the opening weekend could generate up to 30% of overall box office earnings, we would need a good marketing strategy

Bullet points adapted from:  http://www.skillset.org/film/jobs/distribution/article_4958_1.asp

The distribution company we would chose is Buena Vista International. The reasons for this is that they are known for successfully distributing films which are similar to ours. They clearly know how to connect to the target audience we are reaching for, based on their advertisements for other films, examples below (Cold Creek Manor, Scream, The Sixth Sense).

• They are a well known credible company whose previous distributions are popular and well-liked 
  
• This distributor would be a good financialy stable provider
• They have strong links with UK cinemas, so exhibition of our film would be wide and profitable 

Based on the posters for the above films, I have made my own version of what a poster for The Noise would look like: